Affective coherence: Affect as embodied evidence in attitude, advertising and art

For the first time, this volume brings together these varied developments under one umbrella and furnishes a comprehensive overview of this intellectual ..

Facing fear: Expression of fear facilitates processing of emotional information

Evidence shows that manipulating the expressive component of fear can influence the processing of emotional information. Participants unobtrusively produced the expressive behaviors typical of fear, anger or happiness. Participants producing the expression of fear were faster at classifying verbal material with emotional content than participants producing the expressions of happiness or anger. These effects were especially pronounced for participants who were generally sensitive to their own bodily cues, as indicated by their degree of field-dependence measured by the Rod-and-Frame Task (Witkin &amp; Asch, 1948). The results suggest that one way of eliciting the cognitive consequences of fear is by inducing the embodied expressive behavior.</jats:p

Transgressions and expressions: Affective facial muscle activity predicts moral judgments

Recent investigations into morality suggest that affective responses may precede moral judgments. The present study investigated, first, whether individuals show specific facial affect in response to moral behaviors and, second, whether the intensity of facial affect predicts subsequent moral judgments. Muscle activity relating to disgust (levator labii), anger (corrugator supercilii), and positive affect (zygomaticus major) was recorded while participants considered third-person statements describing good and bad behaviors across five foundations of morality (purity, fairness, harm, authority, and ingroup). Facial disgust was highest in response to purity violations, followed by fairness violations. In contrast, harm violations evoked anger expressions. Importantly, the extremity of subsequent moral judgments was predicted by facial affect, such that judgments about purity and fairness correlated with facial disgust, harm correlated with facial anger, and ingroup correlated with positive facial affect. These results demonstrate that individuals spontaneously exhibit domain-specific moral affect that allows inferences about their moral judgments. </jats:p

Clean, proper and tidy are more than the absence of dirty, disgusting and wrong

The desire to feel clean and pure might not merely be the absence of contamination and resulting feelings of disgust. Instead, it might have a social function because early in evolution social grooming not only involved improved personal hygiene and cleanliness, but also increased group cohesion. Thus, knowing that one’s body is clean, proper and tidy might have social implications that go beyond morality. </jats:p

When perception says "no" to action: Approach cues make steep hills appear even steeper

Previous research has established that people's resources and action capabilities influence visual perception, and for example, make hills appear more or less steep. What has remained unexamined, however, is whether perception also changes when an action is impending. We propose that when action is expected in an environment that is challenging because it poses high energetic costs, perceptual estimates are increased. Experiment 1 showed that motor movements of approach led to steeper slant estimates than motor movements of avoidance, but only if participants were in good physical condition and thus capable of undertaking costly actions. Experiment 2 used a mindset priming task and found that approach resulted in higher slant estimates than either avoidance, or a neutral control condition, again for participants who were in good, but not for those in poor physical condition. Experiment 3 further showed that the approach cue on its own had the same effect as when combined with instructions that climbing was involved, thus suggesting that approach manipulations indeed implied the action of climbing. However, the effect of approach disappeared when climbing was explicitly ruled out. We suggest that inflated perceptual visual estimates in the face of challenging environments are adaptive because they discourage future actions that may be costly to perform

Elevation puts moral values into action

Moral elevation has been shown to increase helping behavior. However, this might be due to a threatened moral self-image because people engage in a social comparison with a moral exemplar and conclude that their own moral integrity is inferior. Alternatively, feelings of elevation might provide a motivational impetus to act on one’s moral values. We provided participants with an opportunity to engage in self-affirmation, which was followed by an induction of moral elevation or a neutral control mood. Compared to the neutral mood, participants experiencing moral elevation showed higher levels of helping behavior following self-affirmation. This effect was especially pronounced in participants experiencing moral elevation who reminded themselves of previous prosocial behavior; they showed more helping than participants experiencing moral elevation who had not engaged in self-affirmation. Thus, rather than posing a threat to moral self-worth, feelings of elevation can provide the motivational trigger to act on affirmed moral values. </jats:p